Post image for BMyCharity? Apparently not

BMyCharity? Apparently not

by El

Reading my email late on Wednesday evening, my belief in the power of the little guy was dealt a heavy blow. Back in December 2009 it was with great excitement that I wrote about how Give A Brick was registering with fundraising portal BMyCharity. As a commission-free alternative to the monthly fee model associated with Just Giving, I was excited that this might provide just the facility we needed to move Give A Brick forward. I spoke to our treasurer, the lovely Dr Egg and he agreed that he could see the potential.

There are three players in this field. Just Giving is the most well known and charges charities £20 per month £15 per month to be registered with their service as well as taking 7% 5% from every transaction. Entering the field much later comes Richard Branson and his not-for-profit service, Virgin Money Giving. With no monthly fee but a one off set up fee of £100, they would be our first choice but for one major drawback: they charge a minimum of 20p transaction fee on every donation. As a charity who ask people to please, only Give A Brick (£1) we would lose 20p + around 16p as a banking fee on every £1. Whilst every penny counts and 64p is better than nothing, it is important we look for the best value for money options.

Enter BMyCharity. They charge a £150 set up fee and zero commission or transaction fee. After paying the initital £150, the only thing left for the charity to pay is the banking fees which are around 2% of the donation with no minimum fee. You give £1 to sponsor your friend to bath in baked beans and Give A Brick receives 98p. Awesome ;)

Weighing up all the options, can you see why we went with BMyCharity? It’s the logical choice and they’ve been extremely popular. However, BMyCharity are withdrawing their service at the end of the month :( This is despite having a queue of charities waiting to sign up to their service and having secured corporate sponsorship.

We are a two man team with no external investors in a market increasingly characterised by companies with scores of employees and multi-million pound backing. Our search for investment has been unsuccessful, culminating in the failure of a proposed deal in the last few days, so the time has come for us to withdraw our service. – Ben Brabyn and Matt Cooper, Directors BMyCharity

As I’ve said before, all charities strive to be open and beyond reproach but I feel this is especially important when we’re asking everyone to get involved by giving a brick. Therefore, this post had to be written so that we can keep you involved in all that is occurring. I started constructing this post in my head last night. At the time I was feeling many things: disappointed, sad, angry and more than anything, absolutely gutted!

We registered with BMyCharity less than three months ago and as a team of similarly small proportions to BMyCharity, aside from setting Dr Egg up with a sponsorship page for his hair shaving adventure, we hadn’t yet had time to explore just how brilliant BMyCharity could be for Give A Brick’s fundraising. As a result it feels like we’ve just wasted £150 and now have nothing to show for it. I literally squeal and jump up and down with excitement every time someone kindly gives a brick so losing 150 bricks is hitting me hard right now.

With the benefit of a good night’s sleep I’m now feeling slightly more philosophical. We couldn’t have seen this coming and it will all work out in the wash. That said, if you know anyone of a philanthropic nature who would like to invest in BMyCharity, I know they are still open to negotiations at this late stage so please get in touch with them.

And now it’s your turn. Hindsight is a wonderful thing but would you have gone with BMyCharity? I always appreciate honest feedback and today is no exception. But tonight especially, be gentle. This blow is still rather sore :)

{ 18 comments… read them below or add one }

netutgamer March 13, 2010 at 9:44 am

Just a little comment about Virgin Money Giving, in your blog you say they take 20p in every pound donation, not sure this is right.

They charge 2% transaction fee plus card processing costs and don’t say that they charge a minimum fee. If your brick donator’s reclaim gift aid according to the calculator on their homepage that means you would receive £1.10 for every £1 donated…..for ever 1o bricks someone donated you’d get a free one :)

I quite like the example they show here http://uk.virginmoneygiving.com/giving/popup/how-fees-affect-a-donation.jsp but you can’t change the donation amount like you can on the calculator. For a donation of £1 their fee would be 2p + card fees (depending which card your donor’s use).

Reply

Eleanor
Twitter:
March 13, 2010 at 5:48 pm

Hi,
Many thanks for your input. I’m have to say that this is something I need to find out more about. If they do just charge a percentage then we wouldn’t be as badly off as I first though. Thank you :) What would be even better would be if we were to find out they charge a percentage for bank fees at the end of each month too. That was the bonus of BMyCharity.

Instead of being charged 16p banking charge on every donation, they charged a percentage to cover bank fees on the total amount donated by the end of the month. As a charity with lots of small individual donations, this worked in our favour. If 100 people give £1 and we are charged 16p each time, that would result in £16 in fees. Compare this with a one off 2% fee for banking charges at the end of the month where we lose just £2 of the £100.

All that said, if they don’t charge a minimum transaction fee, this would be a better model than that offered by Just Giving ;)

Many thanks again for the heads up :)

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Heather March 13, 2010 at 11:07 am

Always sad to see stuff like that happen… I think if I’d been in your position I might have gone with them as well, but netutgamer has a point there; maybe check into virgin again?

Everyone has their hiccups, don’t worry about it. You’ll get there ;)
Heather´s last blog ..Guest Post: Mary Poppins Guide to Life My ComLuv Profile

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Eleanor
Twitter:
March 13, 2010 at 5:49 pm

Thanks Heather. I’m still gutted, especially since we hadn’t yet had a chance to explore the potential of it. As I said above, I will check out Virgin again and see if the fees work out better in our favour than I first thought.

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Heather March 13, 2010 at 6:03 pm

These things happen unfortunately El, wouldn’t feel too bad about it though. Can’t see something like this hindering GiveABrick too much with you in charge. :)
Heather´s last blog ..Guest Post: Mary Poppins Guide to Life My ComLuv Profile

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Eleanor
Twitter:
March 13, 2010 at 6:06 pm

Thanks Heather. That’s very kind of you to say so. I’ve just left a comment on the BMyCharity blog post to see if they’d like to come over here and join the discussion. I doubt they will. So far they’ve blocked all my comments ;)

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Heather March 13, 2010 at 6:29 pm

That’s a shame too. Ah well, maybe they just have a validation thing going on that they forgot about?
Heather´s last blog ..Guest Post: Mary Poppins Guide to Life My ComLuv Profile

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Paul
Twitter:
March 13, 2010 at 2:11 pm

Eleanor,

I don’t know Richard Brason at all, I only know of him. What do know is he comes across as a person who’s out to help charities in anyway he can; not make life difficult. I really can’t see him supporting this kind of action. I’d do what netutgamer and Heather say, check them out again.

If that doesn’t work, try contacting Peter Jones or Duncan Bannatyne through Twitter, they are both regular users.

Regards

Paul
Paul´s last blog ..When the time is right! My ComLuv Profile

Reply

Eleanor
Twitter:
March 13, 2010 at 5:55 pm

Richard Branson and his Virgin Fundraising are only to blame indirectly for the demise of BMyCharity. Everyone competing in this year’s London Marathon are heavily encouraged to use Virgin as their fundraising portal. This is massive publicity for Virgin which is clearly going to have an effect of the investment opportunities open to BMyCharity.

I’ve just had a thought … assuming their transaction fees are reasonable, I wonder if Virgin might consider gifting in those charities who are losing out as a result of BMyCharity closing? It would be very good publicity and would also be one in the eye for Just Giving.

To register with Virgin is going to cost another £100 (after the £150 we’d already spent getting set up with BMyCharity) but Mr Branson isn’t short of a couple of quid. I’m going to make some noise and find out if he might consider it. I’ll keep you posted :)

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Eleanor
Twitter:
March 13, 2010 at 5:56 pm

A massive thank you. As indicated in my reply to Paul above, reading and responding here has given me a great idea. It’s also something positive I can try and get out of this mess with BMyCharity. I no longer feel gutted. I feel empowered to try and make a difference out of this messy situation ;)

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Sire March 14, 2010 at 12:30 am

I would contact them explaining your plight, who knows they may even waiver the joining fee. That would be good publicity, especially if you post about it and others do the same. I’m certainly willing to give Richard and his good deed a plug.
Sire´s last blog ..What Is The True Power Of The Blog? My ComLuv Profile

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Eleanor
Twitter:
March 14, 2010 at 12:48 am

Great minds think alike ;) I’ve already made contact via Twitter and having found this on their blog left a comment explaining what we’ve said on here about it being great publicity.

Like on BMyCharity, all their comments are moderated so they may choose not to publish my comment. However, they’ll still have to read it ;)

If anyone else felt compelled to read their response to the situation and leave a message suggesting or supporting this suggestion, the link is in the first paragraph ;)

Thanks :)

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terry March 15, 2010 at 5:16 pm

Reading this with interest. There is also another option we found which has no upfront costs or monthly fees at all – http://www.everydayhero.co.uk. The big advantage here is that we get to brand our own pages and show our sponsors logos which gives them a reason to support us. They do charge a % based fee of 4.75% but the service is bespoke, personal and very effective. Lots of great examples on their site.

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Alex Pashby March 15, 2010 at 6:03 pm

Hi Eleanor,

Alex at JustGiving here.

I hope you’ll believe me when I say we were all really sad to hear about BMyCharity withdrawing their services. We’re all in this industry to try and raise more money for charity (and nothing else) and they were the only one of our competitors that offered a truly different and challenging business model (advertising-based vs commission-based). I know my boss was in touch with Ben last week and as a result we’re offering a fast track service for any BMyCharity charities that want to sign up to JustGiving to try and minimise losses. Remember, there’s no initial sign up cost with JustGiving (by the way, the monthly subscription is £15, not £20 as you’ve said above and we charge 5% plus credit card fees, etc., not 7%). Maybe that would be a good short term solution for Give A Brick?

You haven’t really talked about Gift Aid in your post, but that’s another key difference between BMyCharity and JustGiving. Whereas BMyCharity only collected UK taxpayer details to pass on to you, JustGiving does all the reclaiming for you and, because of our trusted relationship with HMRC, up to three times faster than anyone else in the country, thus saving you time and money.

I appreciate that our minimum donation amount of £2 messes up one brick for £1, but still, I thought it would be worth commenting here. We are looking into the possibility of micro-donations (although it would probably have to be on a separate platform such as Facebook or Twitter), but in the mean time I would personally be very happy to donate £2 for two bricks, especially if I knew it meant an extra 50p or so went to Give A Brick in Gift Aid. After all, sometimes you need half bricks too.

If any of the above makes you want to reconsider JustGiving please give the Charities Help Desk a call on 0845 02 12 133 or e-mail ‘join@justgiving.com’.

Reply

Eleanor
Twitter:
March 15, 2010 at 9:53 pm

Hi Alex,
Thanks for stopping by. I appreciate you taking the time to comment and for pointing out my errors. You’ll see I’ve changed the details in the post to reflect these new values. Have your prices come down since I first looked at this in October 2009 or am I just guilty of having a very poor memory?

Aside from the higher commission, the biggest stumbling block for us is the monthly fee. I understand you offer a great service but whilst I personally celebrate over every single pound that is donated, I’m not prepared for us to give 15 away each month while other options exist.

As for the minor stumbling block of your minimum donation amount, yes, that does completely contradict our USP but I agree, it’s not a deal breaker. And was that you personally offering to donate two bricks or just a figure of speech? ;)

Thank you again for visiting. I’ll keep what you’ve told me in mind but in the meantime, if your boss knows Sir Richard Branson’s personal email or mobile number, would you ask him to send Sir R to our update on this whole saga and see if he might be able to help: http://www.giveabrick.com/bmycharity-alternative/

Many thanks and best wishes,
Eleanor
Eleanor´s last blog ..Virgin to the rescue? It’s possible but we’ll need your help My ComLuv Profile

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Alex Pashby March 16, 2010 at 10:17 am

Poor memory on your part I’m afraid. ;)

Yes, absolutely I’ll donate two bricks right now. I see you’re using Charity Choice and Paypal. Do you get Gift Aid on your PayPal donations? And how do they compare to BMyCharity?

No, I don’t think any of us have ever spoken to Richard Branson. Understandably, he’s a got a lot of balls – and planes! – to keep in the air.

Reply

Eleanor
Twitter:
March 16, 2010 at 12:11 pm

Sorry about my poor memory :oops: and thank for giving two bricks :D As for Charity Choice and Paypal, Charity Choice is by far the most charity friendly payment processor of the lot. We get 100% of everything. The Co-Op Bank absorbs the banking fees as part of their charity work.

However, to Give A Brick via CC you have to include lots of details which most of our donors prefer not to do. If you’re only giving a brick, you want it to be quick and simple right? ;) That’s why we added Paypal. Whilst we pay fees with Paypal, 70p from the pound is better than zero.

You ask about Paypal and gift aid and that’s one area where both BMyCharity and Virgin Money Giving fall down. Paypal is not an option with either and as a result, no, we don’t get Gift Aid on Paypal donations.

How does JG handle Paypal and Gift Aid? Given the nature of our site, if we could get Gift Aid on Paypal, this would be a massive incentive to consider JG since the majority of our bricks are given via Paypal. We’d still have the stumbling block of asking folks to give ‘a’ brick but that could probably work itself out in the wash. Would it be impossible to lower the minimum donation amount?

I’ve just remembered something else I thought I read :roll: which would be worth checking ;) Do you still offer charities a free trial for three months? Maybe I just imagined that or it doesn’t apply now with your fast track system but I thought it was worth checking.

As for RB, I’m really keen for him to at least have the opportunity to say no. Will have to keep asking I guess ;)

Thanks for the continued dialogue and for giving a brick.
Eleanor´s last blog ..Virgin to the rescue? It’s possible but we’ll need your help My ComLuv Profile

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Alex Pashby March 16, 2010 at 2:32 pm

:D We reclaim Gift Aid on Paypal donations and we also have one of the lowest PayPal fees in the country: 16p, just like a credit or debit card transaction.

The barrier to micro-donations at the moment is the banks, who have to figure out a commerically viable way to process donations in batches without spoiling the spontaneity of, “Oh, give £1 for a brick, that’s a great idea.” As I say, as soon as they solve that, we’ll be all over it, but it does seem likely it will be on social media platforms like Facebook first.

We stopped doing three months free at the beginning of the year pending a review of our subscriptions, but if you’re interested, drop me a line – you can see my e-mail address, right? – and we might be able to sort something out.

The micro-donation question is up to the banks and people like PayPal because they have to process

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